The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
Subaru and its retailers partner with Operation Warm® to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.
Community
Providing comfort, hope, and confidence to children in urgent need.
Subaru and its retailers partner with Operation Warm®️ to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.
These essential items not only help keep children protected, warm, and dry, they can also have a significant impact on a child’s mental and emotional well-being.
Through this partnership and other historical Subaru Loves to Help efforts, Subaru and retailers like us will have supported over 1 million children and adults in urgent need nationwide.
At Subaru, we believe what we leave behind is a reflection of who we are.
Environment
At Subaru, we believe what we leave behind is a reflection of who we are. That's why Subaru and our retailers partner with the Arbor Day Foundation (TM) to provide and distribute 100,000 regionally appropriate trees across the country. We're proud to establish the largest corporate tree distribution ever. Through this and other Subaru Loves the Earth initiatives, Subaru and our retailers have helped distribute and plant over 1.1 million trees.
Subaru believes we should all have a chance to lead a healthy life.
Health
Subaru believes we should all have a chance to lead a healthy life. That's why for the past 10 years, Subaru and its retailers like us have partnered with Blood Cancer United® and our local hospital or cancer treatment center to give warm blankets and encouraging messages of hope, written by our staff and customers to support patients facing cancer. Through our efforts during this decade-long partnership, we've supported nearly 500,000 cancer patients nationwide. Together, we are proud to be Blood Cancer United's largest automotive donor.
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom.
Education
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom. Through our partnership with AdoptAClassroom.org, Subaru and its retailers have supported more than 950,000 students nationwide and are proud to be their largest corporate supporter.
Subaru believes all pets deserve a loving home.
Pets
Subaru believes all pets deserve a loving home. That's why retailers like us partner with our local animal welfare organization every October to provide direct financial assistance through a grant distributed by the ASPCA® and host pet events to help animals find loving homes. Through our partnership with local and national organizations, Subaru has donated over $70 million, supporting the rescue, adoption, and health of over 700,000 animals. We're proud to be the largest corporate donor to the ASPCA.
Subaru and its retailers believe in giving back to our communities.
The Subaru Share the Love ® Event
Subaru and its retailers believe in giving back to our communities. That's why for every new vehicle sold or leased during the Subaru Share the Love event, Subaru and its retailers, like us, makes a donation to national charities that our owners care about and to over 2,700 local charities where Subaru owners live and work.
Now, after 17 years, Subaru and our retailers have donated nearly $320 million to charity all to give back and to make the world a better place.
How is Randy Marion Subaru Dedicated Locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits including Sparta Elementary School, Lake Norman Regional Medical Center, Health Reach, and the American Red Cross. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Health Reach
Sparta Elementary School
Lake Norman Regional Medical Center
6th Annual Charity Golf Tournament - Adam B.
Our participation in the 6th Annual Shining Hope Farms Charity Golf Tournament was more than a marketing or philanthropic exercise — it was an opportunity to stand alongside an organization that provides hope, healing, and empowerment to children, adults, and veterans throughout our community. The event reminded us of the extraordinary impact Shining Hope Farms continues to make each day through their equine-assisted therapy programs, veteran outreach, and commitment to inclusion. We were especially proud to see how our shared values came to life during the tournament. As a company that employs veterans and believes in supporting their continued growth, it was deeply meaningful to stand with a nonprofit that mirrors that same mission. The Saddles & Salutes veteran program is a testament to how healing, confidence, and camaraderie can be rebuilt in the most inspiring ways — through connection, compassion, and care. This year’s tournament also carried special significance for us through our salesman Josh Elliott, whose two children have personally benefited from Shining Hope Farms’ programs. Seeing the direct, life-changing difference that SHF has made in his family’s life strengthened our appreciation for this organization and reaffirmed why our support matters. We were truly honored to participate in this year’s event — sharing the course, conversations, and community with so many generous hearts who believe in SHF’s mission. From the first tee-off to the last putt, it was a day filled with purpose, fellowship, and fun.
Celebrating Emily Murphy: A Rising Star and Bill Beck Scholarship Recipient - marshall m.
Randy Marion Subaru is proud to highlight an incredible example of community commitment and excellence through the Subaru Love Promise. We are thrilled to announce that Emily Murphy, a standout softball athlete and scholar, has been awarded the prestigious Bill Beck Scholarship through the Greater Charlotte Auto Dealers Association (GCADA). Emily, who will be continuing her academic and athletic journey at Western Carolina University, was nominated by Randy Marion Subaru in recognition of her outstanding achievements and bright future. She exemplifies the spirit of leadership, perseverance, and community pride that this scholarship honors. The Bill Beck Scholarship Program, facilitated by GCADA, provides: Five (5) scholarships of $2,500 annually to high school seniors or students attending a 4-year university, community college, or vocational/technical school. Scholarships are renewable for up to four years. Applicants must be children, wards, or grandchildren of employees—or employees themselves—of GCADA member dealerships, with a minimum of two years' employment within the same organization. Emily’s connection to the Randy Marion family runs deep—her father, Keeley Murphy, has been a dedicated Finance Manager at Randy Marion Subaru for over eight years. His commitment and service have been instrumental in helping his daughter earn this incredible opportunity. To celebrate this achievement, we hosted a joyful recognition event at the dealership, complete with: A framed copy of Emily’s scholarship letter Flowers and special treats A heartfelt celebration with our team We could not be more proud of Emily and her family. Her story is a shining example of the positive impact we strive to make through the Subaru Love Promise and our commitment to the community. Congratulations, Emily! Your Randy Marion Subaru family is cheering you on every step of the way.
Committed To Guest Service - Brian F.
Guest had just started out on a long road trip from Virginia to Florida. About two hours into her trip, she became alarmed by a burning smell and smoke pouring from their hood. Their plan was to drive through the night and arrive in Florida in the morning. They pulled into our parking lot just before our sales team left for the night. Service is open until 8:00, but this was after the advisors and techs had left for the evening. Josh Elliott warmly greeted them and popped the hood to inspect. What he saw was oil all over the top of the engine, and while he was not a technician, he knew that they needed to pause their trip until the situation could be resolved. Josh helped to unload kids and transfer necessary items to a shuttle and personally helped them to a hotel. The kids were offered drinks and snacks from the service lounge. The service manager was notified right away. The next morning the vehicle was brought into Mark Wilburn (advisor) and Fred Mergen (Sr. Master Tech). The aftermarket oil filter which had just been replaced a day prior to the trip at an independent shop had a tiny pin hole which sprayed oil once the system was under pressure. The oil filter was switched to an OEM, oil topped off, and vehicle was whisked off to detail where our detail manager Brett took time to make sure that none of the sprayed oil would leak down onto the vehicle’s exhaust again. The customer was brought back and resumed their trip by 10:00am.
Randy Marion Subaru Teams Up to Support Local Community - Nate R.
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Mooresville, this is a harsh reality. Helping others strengthens communities, which is why Randy Marion Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Randy Marion Subaru have helped nearly 900,000 children and adults in urgent need. On 01/17/2025, Randy Marion Subaru donated 120 shoes/socks to Lydia's Loft Huntersville. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Randy Marion Subaru Champions Local Athletics at the 2025 Iredell County Hall of Fame Ceremony - marshall m.
At Randy Marion Subaru, we believe in supporting the communities we call home. As part of our ongoing commitment to the Subaru Love Promise, we were honored to sponsor the 2025 Iredell County Hall of Fame Induction Ceremony, held on May 19, 2025. This inspiring event celebrated the accomplishments of local athletic legends while recognizing the rising stars of today’s generation. In a powerful show of support for youth achievement, each of the seven high schools across Iredell County honored two standout athletes, resulting in a total of 14 Athletes of the Year being recognized. These exceptional young individuals exemplify excellence, determination, and school pride, and we were proud to help shine a spotlight on their achievements. Our involvement went beyond sponsorship. Finance Manager Ashton Loyd, a proud Iredell County native, volunteered his time to emcee the evening’s program. Ashton’s deep roots in the community and athletic journey—from his high school playing days to competing as an offensive lineman for Davidson College—made him a meaningful and inspiring presence for honorees and attendees alike. Ashton’s dedication reflects our core values at Randy Marion Subaru: giving back, lifting others, and investing in the future. His volunteer service embodies the Subaru Love Promise in action. We are proud to support Iredell County both financially and personally—through events like this that honor the perseverance, talent, and heart of our community’s athletes. At Randy Marion Subaru, we remain committed to driving positive change, one promise at a time.
Supporting Creativity at East Wilkes High School - Marshall M.
Thanks to the generous donation from Subaru Loves Learning, our art students now have a brand-new digital kiln! This incredible contribution replaces a 35-year-old kiln, giving students the opportunity to create and fire their pottery pieces with updated technology in their art classes. We are incredibly grateful for this support, which directly enhances our art program and provides students with hands-on learning experiences. A heartfelt thank you to Randy Marion Subaru and Subaru of America for their dedication to education and the students of East Wilkes High School!
Coming together to help our mountain neighbors - Brian F.
Recent challenges, from Hurricane Helene, prompted our community to come together. We aimed to deliver vital supplies for families, pets, and the environment. Water Filtration Systems: Ensured access to safe drinking water. Food Supplies: Collected canned goods and non-perishables for nourishment. Medical Supplies: First aid kits and medications provided peace of mind. Pet Food: Local donations ensured pets received care. Chainsaws: Donated tools for safety and maintenance. A friend of the dealership played a crucial role, flying in supplies all week and planned to drive the heavier items up the mountain in a box truck. This mission was a collaborative effort, showcasing the power of community spirit and generosity. Randy Marion Subaru’s supply run was a testament to community spirit. Together, we made a tangible difference and ensured our mountain neighbors never feel alone in their struggles.
Randy Marion Subaru's Blood Drive: Making a Difference in Our Community - Brian F.
At Randy Marion Subaru, we’re proud to do more than just sell cars—we’re committed to giving back to our community. One of the most impactful ways we contribute is through our blood drive. This event is crucial in addressing the constant need for blood donations and directly supporting local hospitals and healthcare providers. Blood drives are vital for maintaining a stable blood supply used in surgeries, trauma care, cancer treatments, and more. Each donation can save up to three lives, making these drives a critical part of public health. We’re excited to continue our efforts and explore new ways to enhance our blood drives. By expanding partnerships and utilizing outreach strategies, we aim to make an even greater impact. At Randy Marion Subaru, we’re more than just a dealership—we’re a part of a caring community.
Child seat safety day at Randy Marion Subaru - Brian F.
Randy Marion Subaru hosted a Child Passenger Safety Check Event, partnering with local police officers and firefighters to ensure proper car seat installation. This initiative was crucial in addressing the high rate of incorrect car seat usage, which can jeopardize child safety in accidents. Event Overview The dealership's parking lot was set up with inspection stations where families could receive expert help. Local police and fire personnel, trained in car seat safety, offered one-on-one assistance. The event featured educational demonstrations on securing car seats using both seat belts and LATCH systems and addressed common installation mistakes. Impact and Feedback The event was a success, with families expressing appreciation for the personalized guidance and education. Participants learned how to properly install car seats and gained valuable insights into best practices. The positive feedback highlighted the community’s commitment to child safety and underscored the importance of ongoing education. Future Considerations The event emphasized the need for continued efforts in child passenger safety. Organizers are likely to build on this success with future events, reinforcing the importance of safe travel for children and the collective responsibility of the community. In summary, the Randy Marion Subaru Child Passenger Safety Check Event was a valuable initiative, demonstrating the impact of community collaboration in promoting child safety on the road.
Leukemia & Lymphoma Society Blanket Delivery - Kim C.
The exceptional team at Randy Marion Subaru has long been a cornerstone of the Lake Norman community. On Tuesday, June 18th, the LLS North Carolina-Virginia Region, in partnership with Randy Marion Subaru, had the distinct honor of delivering blankets and care packages to the Lake Norman Regional Medical Center as part of the Subaru Loves to Care program. These heartfelt gifts, accompanied by personalized messages of support and hope from the customers and staff of Randy Marion Subaru, were a testament to the community’s unwavering spirit and generosity. The Lake Norman Regional Medical Center staff received these comforting tokens with great enthusiasm, eager to distribute them to their patients. We extend our deepest gratitude to everyone at Randy Marion Subaru and Lake Norman Regional Medical Center for their steadfast support of LLS’s mission to cure blood cancers and enhance the quality of life for patients and their families. This remarkable act of kindness truly embodies the spirit of caring and community.
Did Randy Marion Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.
