The 2020 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Randy Marion Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits including the Humane Society of Iredell, Mooresville Soup Kitchen, and the American Red Cross. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Piedmont Animal Rescue
Sparta Elementary School
Mooresville Soup Kitchen
Lake Norman Regional Medical Center
 Subaru Love Promise Heart
The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from Randy Marion Subaru

Subaru and Randy Marion Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Commitment To A Customer In Need  –  Macy C

Randy Marion Subaru wanted to share a rather unique story of taking care of a long time, repeat client. Bob, an over 10-year loyal client called upon Tom Gilbert, his trusted service advisor, with an odd request. Tom quickly realized this specific request was not automobile-related. Bob was in desperate need of toilet paper. Given the current economic climate on the scarcity of toilet paper, Bob, although a bit embarrassed, asked if there was any way he could purchase some from our dealership. Our dealership at the time was also scarce in the current supply of paper products. Tom wanted to do what he could to help. He put a significant amount of personal time and effort into searching the greater area grocery stores with little success in his mission to acquire toilet paper for Bob. Tom finally had success in finding one of the most difficult daily staples acquirable. With excitement, Tom reached out to Bob and presented him with the successful news! Bob came by the dealership to receive his gift from Tom and was extremely thankful and incredibly relieved. Our dealership is so proud of this rather simple act of compassion shown by our team member, Tom. His dedication to help a client out in a time of need was a true Commitment to our Customer. In addition, we are so pleased that Bob had looked upon our dealership as a resource that he could rely on during a time of need. There is always much more we can do for a client other than our routine services, and in these challenging times it is especially important. We are grateful for our clients and even more thankful we have team members as genuine as Tom Gilbert.

Make a Dog’s Day  –  Andy A

Subaru is proud to establish the first-ever National Make A Dog’s Day October 22nd. As part of Subaru Loves Pets month, we’re inviting all dog lovers to do something extra special for their furry best friends. Plus, Subaru will be focusing our efforts on helping the hardest-to-adopt shelter Dogs –those with special needs-find homes. Get ready to fall in love withThe Underdogs. #MakeADogsDay Meet Gabi! Gabi has been at the Humane Society of NWGA (Northwest Georgia) for seven years. If you asked the volunteers to pick their favorite animal at the shelter, Gabi would win hands down. She does not do well with dogs or cats so must be the only animal in an adult only family. She loves people and will bond very quickly to you. Gabi would make someone a great companion. She is waiting patiently for her forever home. If you have room in your heart and your home for this sweet girl then please fill out an adoption application, highlight and right click this link: #MakeADogsDay #SubaruLovesPets #TheUnderdogs

A Family Affair  –  Cathy B

It’s a family affair at Randy Marion Subaru in Mooresville, NC and Randy and his son Randy, Jr. take great pride in the philanthropic approach they take to life. Giving back to their community just comes naturally, and their respect and admiration for the high quality of care at Lake Norman Regional Medical Center (LNRMC) is evident in their continuing to opt into the Subaru Loves to Care tri-partnership with The Leukemia & Lymphoma Society, NC Chapter (LLS NC) and LNRMC. Teaming up with LLS NC to deliver blankets and Subaru Customer Care Cards which have been filled out with messages of hope and inspiration to cancer patients at LNRMC has become a favorite event at Randy Marion Subaru each summer. What seems unique, this the fourth year of the wonderful partnership, is that the same faces take part in the event at Randy Marion Subaru year after year. There appears to be absolutely no turnover in staff, and that speaks volumes to the family feeling Randy and Randy, Jr. continue to foster at their dealership. On behalf of LLS NC and the patients it serves, thank you so much for continuing this partnership and giving back to others in need. Randy Marion Subaru is helping LLS kick cancer to the curb!

Because of the Love of Randy Marion Subaru  –  Lara I

Randy Marion Subaru has supported the mission of the Mooresville Soup Kitchen in our community for many years. The support that is shown from Randy Marion Subaru allows Mooresville Soup Kitchen to support our neighbors with ready access to healthy food, job training in the culinary field, education in the form of resume writing, job searching, ESL classes, and connections to community resources. We are also able to take meals to shut-ins, host neighborhood food markets throughout our community to give groceries to those in need, and teach cooking classes in our kitchen. Mooresville Soup Kitchen feeds approximately 100 people per day, serves 150 families per week in our food pantry, and provides food to children, veterans, and seniors in need. Our Culinary Job Training program has effectively placed 7 graduates in jobs where they are thriving and making positive changes in their lives. Many of the guests that we partner with have found a job, moved into safe housing, and are working toward a more stable life for their families. Thank you to Randy Marion Subaru for the compassion, love, and connections that you are showing to our community.

Thankful for our Law and Emergency Services  –  MEGAN R

Randy Marion Subaru, in our annual effort to thank the Mooresville Police Department and Mooresville Fire Department for what they do to protect and serve our community, participated in handing out 690 turkeys to those that serve! Thank you from everyone at Randy Marion to our community law enforcement and emergency assistance services. This tradition has been carried out since 1992 and we look forward to many more years of showing our thanks!

Randy Marion Supports Education Locally  –  Randy M

Giving back to the community is engrained in the culture at Randy Marion Subaru. We partner with many different organizations, but one of our favorites is the Y Reader program.The Y Reader program serves rising 1st thru 3rd graders who are reading below grade level, as 1/3 of 3rd graders read below grade level. Intervention at this time is imperative as this is when students stop learning to read and begin reading to learn. A child’s ability to read at grade level is the best predictor of a child’s success at school, career, and ultimately at life. The program runs through the summer and provides classroom instruction in the morning, camp activities in the afternoon, and instruction for parents so they can continue the journey at home. There are many components that work together to make this program successful: funding, classroom volunteers, equipping parents, and books to go home with each child. Randy Marion Subaru values and believes in the mission of the Y Reader program and wanted to support them in every way possible. For starters, Randy Marion Subaru donated $25,000 to the local Y Reader program. But the support did not stop there. Several of our employees participated as weekly volunteers, following the provided structured curriculum. For the end of summer celebration, Alexandria Marion, along with several members ofthe Subaru management team, read to each class and gifted them with several children’s classics to take home. Robin Blaney, director of the Y Readers of Mooresville, said “the kids loved the books, the smiles were big and there were lots of them, and smiles again when they were reassured the books were going to their homes. Randy Marion’s Subaru’s long term commitment has made a positive impact in the lives of hundreds of children. The scholastic improvements have been proven over and over, just as important is the confidence and the feeling of community the children feel when they graduate.” In the spirit of Subaru’s Love Promise commitment Randy Marion Subaru is pleased to have partnered with the Y Reader Program in serving the children at Park View Elementary.

Caring About Others Is A Randy Marion Thing  –  Cathy B

The connection Randy Marion Subaru has to its Mooresville, NC community is undeniable. For the 3rd year in a row, Randy opted into the Subaru Loves to Care blanket program, collaborating with The Leukemia & Lymphoma Society (LLS), Charlotte office, delivering warm blankets and hopeful, inspirational messages from Subaru customers to Lake Norman Regional Medical Center (LNRMC). Randy, joining his expansive team at his Subaru dealership, showed his appreciation for the wonderful partnership this program has fostered. Randy said, “This is one of my favorite initiatives, and I’m thrilled to sign on each year”. Photos were snapped with Randy along with General Manager, Marshall McCarty, and the Subaru staff and Leigh Whitfield, Mitzi McCurdy and Julie McClain from LNRMC accompanied by Cathy Bloomberg and Alyson Willis from the chapter office of LLS. The blankets, tote bags, and Subaru customer care cards were then loaded into two Subarus, and the crew caravanned over to the hospital to deliver the gifts. Leigh Whitfield, Director of Marketing and Public Relations for LNRMC, so appreciates being a part of Subaru Loves to Care each year, and says this about what it means to the patients and staff in their cancer center. “We look forward to getting that call from LLS each spring, telling us that Randy Marion Subaru has chosen our Cancer Center patients to be the recipients of these fabulous gifts. Our patients are humbled by this gesture of support from LLS, Subaru and its customers, and the hospital staff has heard from patients time and again that the blanket and the meaning behind it brought a smile to their faces when they needed it most”. As you can see from the pictures, many staff attended the photo op, and not because they love to have their pictures taken. They attended because philanthropy comes from the top, and they wanted to support Randy’s passion for giving back.

Thanksgiving To Our Local Heroes  –  Marshall M

Randy Marion Subaru in conjunction with the help of Randy Marion Automotive wanted to provide our support and gratefulness to our local Heroes and Employees. Our company purchased 667 Turkeys, and on Tuesday, November 21st, we loaded our company box truck full of turkeys, and made a delivery to our local police station, local fire station, and all 6 of our franchise location. Our objective was to provide a turkey at the dinner table free of charge to our local heroes... those who we call on in our most vulnerable moments, when we are in need of help, and those who risk their lives to keep our community safe. Thanksgiving is a time when people get together with families and friends, and we took it upon ourselves to deliver this gesture to relieve the financial burden of feeding our local heroes and our staff, as well as showing our gratitude for all they do. We delivered over 100 turkeys to the police department, over 100 to the fire department, and over 500 to our employees everywhere from our part time shop help and detail department to the top of our corporate management and everyone in between. This event went over better than expected, and we were able to share this special day on social media and other avenues to bring a positive experience to the public. We plan to continue this event for years to come.

A Recipe For Giving Back  –  Cathy B

July 10th was a day filled with people and businesses that understand the importance of giving back to the community they are a part of. Randy Marion Subaru in Mooresville is just that type of business. For the second year in a row, this Subaru retailer provided warm blankets and kid's craft kits for patients at Lake Norman Regional Medical Center (LNRMC). And along for the ride was Scott Peterson, with his adorable daughters Nora and Harper, giving back to an organization that supported the research that ultimately saved his life from non-Hodgkin's lymphoma 10 years ago. Scott is actually the perfect example of what working hard to make a difference looks like; He is the 2017 LLS NORTH CAROLINA Man of the Year, as well as the 2017 LLS NATIONAL Man of the Year, raising $379,287 in just 10 weeks for The Leukemia & Lymphoma Society, NC Chapter Man & Woman of the Year campaign! Recipe for Giving Back: Combine people like Scott with businesses like Randy Marion Subaru, and the impact is enormous!